As part of the brand design team in 2019, I worked on the rebranding of Workable, a leading applicant tracking system trusted by 20,000 companies worldwide. The old brand served its purpose, but was sometimes restrictive. We aimed to create a new website with a colorful and warm design, human-centered illustrations, and engaging typography.The old brand has served us well, but it was some times restrictive. We wanted to make our new website colourful and warm, our illustrations human-centered and welcoming, and our typography engaging.
